Sport Marketing
Windy Dees
- ISBN-13
- Publisher
- Human Kinetics
- Year
- 2021
- Pages
- 488
- Format
- Paperback, new
Sport marketing textbook by Windy Dees (Human Kinetics, 2021). Fifth edition covering emerging technologies, data and analytics, social media and the secondary ticket market. Paperback, 488 pages.
About this book
Sport Marketing by Windy Dees is a full-color textbook that balances theoretical and practical coverage of the sport marketing industry. This fifth edition, published by Human Kinetics in 2021 as a 488-page paperback, comes from a new author team building on the first four editions by Bernard Mullin, Stephen Hardy and William Sutton.
Updates cover current and emerging technologies, from mobile video streaming and fantasy sports to artificial intelligence and virtual reality, along with data and analytics, social media and digital platforms, marketing to millennial sports fans and Generation Z, and modern ticketing practices, including the secondary ticket market.
Chapters open with objectives and an opening scenario, and the end-of-chapter sections include a wrap-up, activities and a marketing plan.
Product details
Business & Careers › Business & Management
| Publisher | Human Kinetics |
|---|---|
| Published | 2021 |
| Author | Windy Dees |
| Format | Paperback, 488 pages |
| ISBN-13 | 978-1-4925-9462-8 |
| ISBN-10 | 1492594628 |
| Size | 8.3 × 10.5 × 0.5 in · 3 lb |
| Condition | New |
Delivery and returns
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- Free shipping. Tracking number by email.
- Returns within 30 days of delivery: unused books get a full refund of the book price, used books up to 50%; buyer pays return postage. Full return policy
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