Public Relations Writing: Strategies & Structures
Doug Newsom
- ISBN-13
- Publisher
- Cengage Learning
- Year
- 2016
- Pages
- 384
- Format
- Paperback, new
PR writing textbook by Doug Newsom (Cengage Learning, 2016). 11th edition moving from writing principles to writing for crisis situations, with a full chapter on social media. Paperback, 384 pages.
About this book
Public Relations Writing: Strategies & Structures by Doug Newsom is a textbook that guides students step by step through public relations writing, with practical tools and real-world examples. This 11th edition was published by Cengage Learning in 2016 as a 384-page paperback.
The sequence runs from the roles and responsibilities of the PR writer and writing principles to preparing to write, writing for select audiences and writing for crisis situations. The book explains the styles and techniques behind writing principles, and the 11th edition includes an entire chapter devoted to writing for social media.
Product details
Business & Careers › Business & Management
| Publisher | Cengage Learning |
|---|---|
| Published | 2016 |
| Author | Doug Newsom |
| Format | Paperback, 384 pages |
| ISBN-13 | 978-1-305-50000-6 |
| ISBN-10 | 1305500008 |
| Size | 7.2 × 8.7 × 0.5 in · 1.2 lb |
| Condition | New |
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