Contemporary Sport Management

ISBN-13
Publisher
Human Kinetics
Year
2021
Pages
536
Format
Paperback, new

Sport management textbook (Human Kinetics, 2021). Seventh edition in three parts, with new content on esports, fantasy sports, sport betting and emerging technologies. Paperback, 536 pages.

About this book

Contemporary Sport Management is an introductory text for students preparing to enter the sport management profession, written by more than 50 contributors and presented in full color. This seventh edition was published by Human Kinetics in 2021 as a 536-page paperback and addresses the Common Professional Component topics outlined by the Commission on Sport Management Accreditation (COSMA).

The book is organized into three parts: Introduction to Sport Management, Sport Management Sites and Sport Management Functions, with the last covering areas such as sport marketing and sport communication. New content covers esports, fantasy sports, sport betting and emerging technologies such as streaming and AI, and new case study sidebars include short-answer questions.

Product details

Business & Careers › Business & Management

PublisherHuman Kinetics
Published2021
FormatPaperback, 536 pages
ISBN-13978-1-7182-0299-3
ISBN-101718202997
Size8.6 × 11 × 1.2 in · 3 lb
ConditionNew

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