Machine Learning for Business Analytics: Concepts, Techniques, and Applications in Python
Peter C. Bruce
- ISBN-13
- Publisher
- Wiley
- Year
- 2025
- Pages
- 720
- Format
- Hardcover, new
Machine learning textbook by Peter C. Bruce (Wiley, 2025). Second Python edition, with new chapters on generative AI and responsible data science. Hardcover, 720 pages.
About this book
Machine Learning for Business Analytics: Concepts, Techniques, and Applications in Python, by Peter C. Bruce, is a textbook for upper-level undergraduate and graduate courses in AI, data science, predictive analytics, and business analytics. This second Python edition was published by Wiley in 2025 as a 720-page hardcover.
The book covers statistical and machine learning algorithms for tasks such as prediction, classification, clustering, and text mining, with hands-on exercises and real-life case studies. This edition adds new chapters on generative AI, on experimental feedback techniques such as A/B testing and uplift modeling, and on responsible data science, and it expands the chapter on deep learning.
It also discusses managerial and ethical issues in the responsible use of machine learning techniques.
Product details
Science & Technology › Computers & Technology
| Publisher | Wiley |
|---|---|
| Published | 2025 |
| Author | Peter C. Bruce |
| Format | Hardcover, 720 pages |
| ISBN-13 | 978-1-394-28679-9 |
| ISBN-10 | 1394286791 |
| Size | 7 × 9.9 × 1.5 in · 3.6 lb |
| Condition | New |
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