Principles of Marketing
Gary Armstrong
- ISBN-13
- Publisher
- Pearson
- Year
- 2017
- Pages
- 736
- Format
- Hardcover, new
Marketing textbook by Gary Armstrong (Pearson, 2017). 17th edition presenting marketing fundamentals within a customer-value framework, with stories on digital customer engagement. Hardcover, 736 pages.
About this book
Principles of Marketing by Gary Armstrong is a textbook for principles of marketing courses. This 17th edition was published by Pearson in 2017 as a 736-page hardcover.
Kotler and Armstrong present fundamental marketing information within a customer-value framework, focused on creating value through customer connections and engagement. Revised to reflect major trends in contemporary marketing, the 17th edition includes stories of how companies use new digital technologies to build customer engagement and shape brand conversations, experiences and communities.
The publisher notes that MyLab Marketing, its online homework and assessment program, does not come packaged with this text.
Product details
Business & Careers › Business & Management
| Publisher | Pearson |
|---|---|
| Published | 2017 |
| Author | Gary Armstrong |
| Format | Hardcover, 736 pages |
| ISBN-13 | 978-0-13-449251-3 |
| ISBN-10 | 013449251X |
| Size | 11 × 8.6 × 1.1 in · 0.2 lb |
| Condition | New |
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