Marketing Strategy: Based on First Principles and Data Analytics
Shrihari Sridhar
- ISBN-13
- Publisher
- Bloomsbury Academic
- Year
- 2021
- Pages
- 350
- Format
- Paperback, new
Marketing strategy textbook by Shrihari Sridhar (Bloomsbury Academic, 2021). Second edition built on four principles, integrating marketing analytics and data-driven techniques with strategy. Paperback, 350 pages.
About this book
Marketing Strategy: Based on First Principles and Data Analytics by Shrihari Sridhar is a textbook for advanced undergraduate, MBA and EMBA students of marketing, and for executives looking for a more systematic approach to corporate marketing strategy. This second edition was published by Bloomsbury Academic in 2021 as a 350-page paperback.
Its framework rests on four principles: all customers differ, all customers change, all competitors react, and all resources are limited. The book integrates marketing analytics and data-driven techniques with these strategic pillars, and the second edition adds pedagogy and key updates to the first edition’s core.
Product details
Business & Careers › Business & Management
| Publisher | Bloomsbury Academic |
|---|---|
| Published | 2021 |
| Author | Shrihari Sridhar |
| Format | Paperback, 350 pages |
| ISBN-13 | 978-1-352-01146-3 |
| ISBN-10 | 1352011468 |
| Size | 7 × 10 × 0.8 in · 1.9 lb |
| Condition | New |
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